Journal

Hi!!Well this week has been very quiet.On Saturday I went to the house of my boyfriend and we were there all nignt,we had dinner and then I went to my house.On Sunday I went to the church and then I went to the house of my boyfriend again.We went to the Macroplaza and after that we return to his house to eat something.We wanted to go to Xmatkuil but it was very cold and we prefered to stay at his house.On Monday I stayed in my house because I haven't class but I had to study because I were going to have exam the next day.On tuesday I went to school, did my exam and after I had another exam but this time of english and really I think was some difficult but I did all that I can.Yesterday was very quiet too and today I went to the SAC to do my two hours and I did my homework and after I return to my house because I have a horrible headache.I didn't go to my class of english but was because I don't feeling very well so see you the next thursday.Bye.

Marketing and Innovation

Activity.

Marketing is in many ways the central activity in business management. In commercial organizations, marketing is everybody's business.

A.Complete the definitions of marketing.

1. Selling things that don't come back to people who do.

2. Everything a company does to influence demand for it products and services.

3. Promoting and selling good and services.

B.The four P's of marketing are now the seven P's, bacause of the increasing importance of services and customer service.Fill in the spaces below to match the seven P's to the best definition.

1. The good and services a company provides. Product

2. Decisions about what customers pay for the product. Price

3. Things concerned with location and its products. Place

4. Ways to make the company nd its product well known and ways to sell products. Promotion

5. Everyone involved with the company and it products, especially the customers. People

6. All the ways in which the company and its customers interact. Process

7. Anything that shows or mentions the name and image of the company and its products. Physical Evidence

C. Innovation.

There are typically five stages of innovation. First there is invention, which means thinking of a new product or new idea. During this period, the inventor should patent the idea. Then the second phase is development, where the idea is adapted to the needs of a specific market. Then comes the diffusion stage, where the idea is sold and used by consumers.

Next the company fully accepts the innovation and it becomes a full part of the business's product range. This place is called integration. The final phase is called decline. Perhaps technology moves on or consumer demand changes and the idea or product is no longer needed.

Reflection.

For marketing is very necessary think in many aspects like:people, opportunities, costs and ideas.

Source.

Sweeney,Simon.(2002)Professional English:Management.Penguin English Guides.Page.8,9,47.

Business Verbs

Activity.

Jose Spragg has just won the world manager of the year competition. Take a power verb and add a sentence-ending to make the sentences that the judges used to describe him.

1.He thinks....strategically

2. He focuses....on the customer

3. He motivates....people

4.He overcomes....obstacles

5. He identifies....market opportunities

6.He adds....value

7.He reduces....costs

8.He leads....by example

9.He builds....winning teams

10.He resolves....conflict

11.He transforms....organizations

12.He manages and facilitates

13.He measures....performance

14.He maximizes....profits

15.He gets....results

Reflection.

I chose this activity because I think it's very relationate with many aspects of my career.

Source.

Flinders,Steve.(2002)Professional English:Business Intermediate.Penguin English Guides.page 13.

Journal

Hi!!How are you?I'm fine,only fine,jaja!Really I haven't felt good this week but what else can I do?Anything only live with all that God has given me.Well,this week I had a lot of homework and I had exam of statistics and was very difficult and confuse but finally I think I was good.Later,I received the best invitation of mi life: I was invited to coordinate a retreat again but this time during four days!!Really I'm afraid but I think that I can do it.I know that it's very difficult but with the help of my team I'm shure I'm gonna make it.

Today I'm very happy but in this moment I have I headache!!The pain it's very strong and I have homework to do yet,so I hope to finish.

For tomorrow I have to do two summaries for my class of personal administration and the next tuesday I'm going to have exam and it's a lot of information.Well,for today I don't have nothing more to say .See you the next thursday.Bye.

Addiction:What can be done about it?

Activity.
Summary about addiction.

An addiction is a physiological or psychological dependence on a substance or activity.Physiological dependence means that the body has become accustomed to a drug and needs these chemicals just to function and is determined when a person experiences tolerance and withdrawal. Tolerance means that the body becomes used to the effect of the drug.Withdrawal occurs when the person stops taking a drug on which he or she is physiologically dependent and experiences painful physical symptoms. Psychological dependence means that a person comes to depend on the feeling received from a drug. The person believes that he or she can control the use of the drug and is not causing any harm.

Intervention.

Means interrupting the downward slide before the addict hits bottom.The addicted person usually meet first with a drug and alcohol counselor and someone from a support group such as Alcoholocs Anonymous to learn about addiction and discuss how they have been affected by it.

Recovery.

Entails 3 important steps: The first is recognize that there is a problem with alcohol or drugs.The second is make the decision to give them up.the third step is to actually remove these drugs from the body.This process is called detoxification and shoul take place under medical supervision.Alcoholism and drug dependence cannot be cured.They can,however, be prevented from progressing further

Treatment Choices.

A support group is a group of people who share a common problem and work together to help each other and themselves to cope with and recover from that problem.Regular attendance at such support groups is the most popular form of ongoing treatment for addictions.Alcohol and drug treatment centers offer a wide range of services:

• Detox units that help an addict through detoxification.
• Inpatient treatment centers are facilities where a person stays for a month or more.
• Outpatient treatment centers.The patient live at home during the treatment but he or she Have to spend a few hours each day at the center.
• Halfway houses.Offer housing, counseling and support meetings for 6 months to a year.

Codependency.

Some people who live with an alcoholic or drug addict become codependent.Codependents try to protect the addict from facing the consequences of the drug problem. They lie for the addict, lend money and make excuses.Such actions, of course, do not help the addict.

Source. Hartmann,Pamela;Blass,Laurie.(2007)Quest 2:Reading and Writing.McGraw Hill.Page.214

International Culture

Activity.

Reading about international culture.

If people want to be successful in global business, they must understand the cultures of other countries and learn how to adapt to them, or change their practices in different cultures.It's important to avoid business decisions that are based on misconceptions (mistaken ideas).

One cause of misconceptions is ethnocentrism, the belief that one's own culture's way of doing things is better than the way of other cultures.Ethnocentrism can exist in an individual person or in an organization.

To avoid ethnocentrism, it's necessary to study the different elements of culture. These include language, religion, values, customs and material elements.

Language.

The lenguage it's very important for everybody because is the most important way to communicate directly whit other people and people are usually more open in their communication with someone who speaks their language.Other reason is that knowing the language helps people to understand the culture better.

Religion.

Religion influences everything about people, including their work habits. A religion person always think in their religion before do something.

Values and Attitudes.

Values are people's basic beliefs about the difference between right and wrong, good and bad, important and unimportant. An attitude is a way of thinking or acting.Values and attitudes influence international business.

Customs and Manners.

Customs are common social practices. Manners are ways of acting that the society believes are polite. Each country have their own customs and manners for this reason International Business need to understand the customs and manners of other countries or they will probably have difficulty selling their products.

Material Culture.

Material culture means the things that people make or own. We need to think about how people make things (technology) and who makes them and why (economics). International business need to consider the country's economic infrastructure, the social infrastructure and the financial infrastructure.

These and other elements of culture help to explain the differences among people of different cultures. Without an understanding of cultures, global businesses will not be successful.

Reflection.

With this reading I can see that for a global business is really necessary know about the different ways to think and acting from the people.

Source.

Hartmann,Pamela and Blass,Laurie;Quest 2: Reading and Writing.McGraw Hill.2007.page.11

Journal

Hello!! Here I’m again and this time I’m going to talk about me.
My name is Elisa Noemi Quijano Novelo and I was born on February 25th, 1989 in Merida Yucatan,Mexico. Actually I have 19 years old and I’m studying the career of Marketing and International Business in FCA.
Since my 15 years old I have migraine and my life isn’t very easy for that reason. Always I have to fight with the pain and sometimes the pain is more than I.
I’m in an apostolic group and this group is an important part of my life. I love my service in this group and I’m going to be in there for much time.
About my family I have four sisters, one brother, my parents and four nephews.
Besides I have boyfriend, his name is Juan Ramon and I love him so much and the next day 14 we are going to have five months together.

Finally,only can say that I'm a good student,a good friend, a good person and a good daughter.

Well, this is all for today.See you the next thursday.

The Mona Lisa

Activity.

Reading about the Mona Lisa

This is probably the most famous painting in the World. It is the Mona Lisa and it was painted by Leonardo da Vinci.
The original painting is the Louvre Museum in Paris.
The paint have two things that surprised at the people: First, people feel the eyes of the painting looking at them wherever they stand, because da Vinci’s model was looking straight at him when he was painting her. Second, people are often surprised by how small the beautiful painting is.
In 1910, the management of Louvre Museum decided that it was necessary to put glass security; a team of glaziers was employed to do the job. One guy of the team was Vicenzo Peruggia. One night a mystery man called Il Signore told Peruggia that he had a plan to steal the Mona Lisa and he asked to help him for money and Peruggia accepted.
Il Signore told Peruggia to find out everything he could about the security systems employed at the Louvre. Il Signore would never had been able to get all the inside information he needed about the Louvre Museum.
Several months after, when the cleaning and maintenance staff arrived to the museum, the three men went where the Mona Lisa was hanging and they take the painting. They have successfully stolen the Mona Lisa.
The police began investigating the theft.
Il Signore never came to collect the painting so Peruggia thought it would be a good idea to try and sell the painting, but when he try to sell it the dealer and the expert from the Uffizi Museum knew that the painting had been stolen and called the police and Peruggia was arrested. The painting was returned to the Louvre.
But where was Il Signore al this time? Nobody knew. Il Signore has six amazing forgeries of the Mona Lisa and he sells it and got much money.
Many people believe the robbery of the Mona Lisa was the perfect crime, but actually the Leonardo de Vinci’s masterpiece will ever be stolen again.

Reflection.

I can learn more about one topic that I been listening but never interesting me but the history about Mona Lisa is really interesting.

Source.

Kniveton,Julie;Llanas,Angela and Williams Libby.The Mona Lisa.MacMillan.Beehive Readers.

Euthanasia

Activity.

Writing about the Euthanasia

The term Euthanasia comes from the Greek words “eu” meaning good and “thanatos” meaning death, which combined means “dying-well” or “well-death”. Euthanasia refers to the practice of ending a life in a painless manner.

Classification of Euthanasia.

Euthanasia by consent.
Euthanasia may be conducted with consent (voluntary euthanasia) or without consent (involuntary euthanasia).Involuntary euthanasia is conducted where an individual makes a decision for another person incapable of doing so.

Euthanasia by means.
Euthanasia may be conducted passively, non-actively and actively. Passive euthanasia entails the withholding of common treatments or the distribution of a medication to relieve pain, knowing that it may also result in death.
Non-active euthanasia entails the withdrawing of life support and is more controversial.
Active euthanasia entails the use of lethal substances or forces to kill and is the most controversial means.
Assisted suicide is an active voluntary euthanasia.

Reasons given for a voluntary euthanasia:

- Choice: Proponents of voluntary euthanasia emphasize that choice is a fundamental principle for liberal democracies and free market system.
-Quality of life: The pain and suffering a person feels during a disease, even with pain relievers, can be incomprehensible to a person who has not gone through it.
-Economic costs and human resources: Today many countries there is a shortage of hospital space. The energy doctors and hospital beds could be used for people whose lives could be saved instead.

Reasons given against voluntary euthanasia:

-Professional role: Critics argue that voluntary euthanasia could unduly compromise the professional roles of health care employees, especially doctors.
-Moral: Some people consider euthanasia of some or all types to be morally unacceptable. This vie usually treats euthanasia to be a type of murder and voluntary euthanasia as a type of suicide, the morality of which is the subject of active debate.
- Theological: Voluntary euthanasia has often been rejected as a violation of the sanctity of human life. Specifically, some Christians argue that human life ultimately belongs to God, so that humans shouldn’t be the ones to make the choice to end life.
-Feasibility of Implementation: Euthanasia can only be considered “voluntary” if a patient is mentally competent to make the decision has a rational understanding of options and consequences.
- Necessity: If there is some reason to believe the cause of a patient’s illness or suffering is or will soon be curable.
- Wishes of family: Family members often desire to spend as much time with their loved ones as possible before they die.
- Consent under pressure: Patients may experience psychological pressure to consent to voluntary euthanasia rather than be a financial burden on their families.

Reflection.

It's good know about a controversial topic like this because you can be prepared for the different opinions from the people.

Source.

www.wilkipedia.com November 4th 2008.