Exercise of Marketing

Activity.

Match the marketing terms with their definitions.

1. Change the image of a product or service. Reposition
2. Aiming the mass end of the market. Downmarket
3. A range of minor products which all carry the name of a major product. Brand
4. Aiming at the luxury end of the market. Upmarket
5. A promotional activity over a specific period of time. Hype
6. When a famous person recomends a product in an advertisement. Pitch
7. Matching what the business organization produces with what customers want. Marketing
8. Promoting a product or service with exaggerated or intensive publicity. Campaign
9. A small,specialized part of a market. Niche
10. A product which can be recognized by it's name. Merchandising
11. When the same letter is sent to a large number of possible buyers. Mailshot
12. Supporting a cultural or sporting enterprise in return for advertising. Sponsorship
13. One with too many competing products. Crowded Market
14. A booklet giving information about the company's products or services. Brochure
15. What the sales rep says to the potencial customer. Endorsement..

Reflection.

With this activity I learned about some terms relationed with my career.

Source.

Flinders,Steve.(2002)Professional English Business:Intermediate.Pearson Education Limited.